HomeToGo, the marketplace with the world's largest selection of holiday rentals, has released its 2022 summer travel forecast for the UK, using new insight to reveal how British holidaymakers plan to travel in the upcoming high season.
In 2022 so far and on a global scale, HomeToGo has recorded an overall ~+60% uplift in searches for summer holiday accommodation, and a ~+9% observed increase in the average length of stay. In addition, more than half (52%) of all searches for summer holiday rentals this year so far via hometogo.co.uk have been for stays in international destinations, up from 26% in 2021*.
Dr. Patrick Andrae, Co-founder & CEO at HomeToGo, comments: “Over the past two years while restrictions due to COVID-19 have been in place, we’ve seen the demand for travel during the high seasons manifest as surges in domestic tourism, with holidaymakers seeking out rentals in rural destinations for summer stays. Now, as international trips and city breaks regain momentum, holiday rentals remain a top choice of accommodation for many travellers, seamlessly suited to workations and getaways with friends and family - two types of trips we expect to see define the 2022 peak season.”
Holidays Abroad In a recent HomeToGo global consumer survey, more than a third (34%) of British participants selected good weather as the most influential factor in their choice of destination. Search trends further show that travellers from the UK will be jetting off to visit warmer, sunnier shores this summer, with searches for holiday accommodation in locations such as Málaga, the South of France and the Algarve seeing year-on-year uplifts of +468%, +248% and +207% respectively. City breaks are also set to return, with sun-kissed urban hubs across Europe seeing compelling increases in searches for summer holiday accommodation - including Porto in Portugal (+548%), Budapest in Hungary (+444%) and Murcia in Spain (+238%). Elsewhere, long-haul destinations such as Canada's Toronto, Indonesia's Bali and Mexico's Cancún are being added to high season travel itineraries, registering search increases of +385%, +227% and +66% respectively.
Top 10 Trending for Summer 2022: International Destinations
1. Porto, Portugal (+548% YoY search increase) 2. San Sebastián, Spain (+516%) 3. Lake Como, Italy (+495%) 4. Málaga, Spain (+468%) 5. Istanbul, Turkey (+462%)6. Budapest, Hungary (+444%) 7. Provence, France (+394%) 8. Toronto, Canada (+385%) 9. Lisbon, Portugal (+380%) 10. Vancouver, Canada (+362%)
Travel within the UK Domestic travel intent remains strong. 50% of British participants in HomeToGo's consumer survey stated that they plan to visit UK destinations for trips in 2022, with another 12% choosing to stay hyper-local and holiday within their region of residence. In line with the survey finding that 62% of British travellers plan to visit beaches in the coming months, search insight shows that staycationers will be heading to seaside spots for holidays in 2022. Coastal locations such as Lyme Regis in Dorset, Hunstanton in Norfolk and Bamburgh in Northumberland account for eight of the UK's top 10 trending domestic locations for the high season, with Cornwall, Devon and Norfolk keeping their positions as the most-searched counties for summer.
Top 10 Trending for Summer 2022: Domestic Destinations
1. Lyme Regis, Dorset (+321% YoY search increase) 2. Hunstanton, Norfolk (+249%) 3. Bamburgh, Northumberland (+248%) 4. Swanage, Dorset (+218%) 5. Sidmouth, Devon (+203%)6. Southwold, Suffolk (+186%) 7. Filey, North Yorkshire (+162%) 8. Keswick, Cumbria (+109%) 9. Isle of Wight (+106%) 10. Stratford-upon-Avon, Warwickshire (+46%)
For more information about HomeToGo’s summer travel forecast, visit https://www.hometogo.co.uk/europe/summer-holidays/#forecast-2022.
About HomeToGo HomeToGo is the marketplace with the world's largest selection of holiday rentals, listing millions of offers from thousands of trusted partners, including Booking.com, Vrbo and TripAdvisor. From holiday homes, cottages, flats, apartments, lodges, villas, houseboats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide. Founded in 2014, HomeToGo operates local apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as Agriturismo.it, AMIVAC, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Tripping.com and Wimdu. To learn more, visit www.hometogo.co.uk or download the HomeToGo app.
Methodology * Findings are based on observed global searches and bookings made through HomeToGo from 1st January 2022 - 20th April 2022 with a check-in date for summer 2022 (21st June 2022 - 23rd September 2022), and compared with the same booking time frame in 2021 with a check-in date for summer 2021 (21st June 2021 - 23rd September 2021). Data was collected on 20th April 2022.
Survey insight: Research conducted by HomeToGo among a sample of 1,900 respondents in the United Kingdom, Germany, and the United States. To participate in this survey, respondents had to be 18 or older. The survey was carried out online between 22nd March 2022 - 11th April 2022.
Destination search demand insight: Based on searches made for accommodation via HomeToGo.co.uk between 1st January 2022 - 20th April 2022, with any check-in date during summer 2022, in comparison to searches for accommodation via HomeToGo.co.uk between 1st January 2021 - 20th April 2021, with any check-in date during summer 2021.